Rich Roland, President and CEO of Wildwood Novelty Company, has been a toy designer for over 25 years. He moved his company NEO Products, Inc., to Wildwood, NJ, in 2000. Since that time he has continued to provide product services for his national client base. Most recently he has developed the Toy Tram Car for distribution on the Wildwood Boardwalk and the Greater Wildwood area. For more detailed information on the wide variety of products and services available, please visit NEO Products’ web site by clicking the link below.

NEO Products, Inc.

Chip Collier, Vice President of Wildwood Novelty Company, has been a partner of NEO Products, Inc., since 1989. He and his family moved from Philadelphia, PA, to Wildwood where his wife’s family has deep roots in the community. In addition to his apprenticeship to Rich Roland as a sculptor, Chip’s model making skills and design sense are invaluable assets to the company.